9 Steps to Buying a Diamond Online

9 Steps to Buying A Diamond Online With Confidence

When shopping for diamonds online, you should evaluate each stone based on its beauty and the 4 C’s (Cut, Color, Clarity, and Carat). Here’s a step-by-step guide to help you wade through the online options and end up with a truly stunning stone.

1. 1. Choose a reliable vendor: This is the first step for a reason. If you don’t select a reputable vendor, it will be challenging to find a beautiful diamond at an excellent price. Throughout our years of experience, we’ve found Milari Jewelry to offer the best selection and price for diamonds online. Search their websites for loose diamonds — all of which are conflict-free.
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1. 1. Verify the Certificate: A lab certificate is essential because it confirms that the diamond is what the seller states it is. But not all certificates are equal. Look for a GIA or AGS certified diamond. These are the two most reliable and consistent labs in the world.
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1. 1. Evaluate the Cut: As you look through a vendors’ selection of loose diamonds, choose only excellent or ideal cut diamonds. You also want to look beyond these gradings. For Round Cuts, ensure the depth percentage is below 62.5% and the table percentage is below 60%. Overall, watch to see if the diamond offers brilliance and sparkle.
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1. 1. Look for Eye-Clean: Zoom in on the imagery of the diamond you’re considering to assess Clarity. Check to see if there are any inclusions or blemishes. If you notice a blemish in the online photo or video, you’ll be able to see this in-person as well. Typically, VS1 and VS2 diamonds will give you an eye-clean diamond, but cost far less than VVS1 and VVS2 Diamonds.
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1. 1. Gauge Color: Most importantly, you want a diamond that looks white. Typically, diamonds in the G-I color range will appear colorless and cost far less than stones in the D-F range. Look at the diamond’s image closely to see if you notice any brown or yellow tinting.
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1. 1. Decide on Your Carat Weight: While the size appearance of a diamond is important to some, we feel that carat should be one of your final decisions. You want to select a beautifully cut diamond first, then ensure it appears white and carries no noticeable blemishes and inclusions. From there, spend the rest of your budget on Carat Weight.
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1. 1. Choose Your Setting Style: Countless options are available online for your engagement ring setting. Opt for a white gold halo like this ring like this one from Blue Nile or a yellow gold solitaire like this design from James Allen. Above all, your setting style should be based on personal preference.
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1. 1. Take Your Time: By buying online, you have the advantage of doing your research, making comparisons, and not feeling rushed by a pushy salesperson. Compare what you find on Blue Nile’s website to what you can find on James Allen. As you shop, reference our diamond education articles for expert insights.
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1. Ask for Advice: Get an expert opinion on the diamonds you’re considering. Reach out to us and we’ll give you a second eye.